Phillipsburg Digital Marketing for Dermatologists
As a dermatologist, you know that the skin is the body's largest organ and its primary barrier against the elements. It performs a vital function in protecting our bodies from infections and maintaining our overall health. As such, your priority as a dermatologist is to provide your patients with the best possible care, diagnose skin conditions accurately, and offer effective treatment options. While developing knowledge and skills is essential, marketing and SEO can be the key to gaining new patients and growing your practice.
SEO (Search Engine Optimization) allows your dermatology practice to appear in search engine results pages (SERPs) when someone searches for a dermatologist or related health services in Phillipsburg or nearby cities. This is essential because a study showed that 93% of online experiences begin with a search engine, with 47% of people clicking on one of the first three organic search engine results. Therefore, it's critical to ensure that your website appears on the SERP's top to drive traffic to your website.
Additionally, using local SEO, you can target potential patients in your area specifically. This is important because potential patients typically look for a dermatologist in their locality, and hence local SEO can help your practice rank high in searches made in Phillipsburg or the nearby towns. Several services offered by dermatology centers include cosmetic procedures, acne treatment, skin disease diagnosis and treatment, mole evaluation, skin cancer screening, and more. Using the relevant key phrases on your website and other online platforms, such as Google Maps, Yelp, or social media, can help your dermatologic services rank higher in searches.
Phillipsburg, NJ, located on the Delaware River, is home to several other cities within a short driving distance, such as Washington, Alpha, Easton, Nazareth, Allentown, Bethlehem, and more. These cities can offer an excellent opportunity for dermatologists in Phillipsburg to expand their client base and reach out to more potential patients. By incorporating local SEO techniques, such as creating location-specific content, utilizing Google My Business, using specific keywords like "Best dermatology centers in Phillipsburg" "Skin doctor near me," etc., you can help your website rank higher in SERPs for these stated keywords/phrases.
In particular, using Google My Business can put your Phillipsburg-based dermatology center in the local SEO spotlight. When potential patients perform searches for skin doctors or related services in Phillipsburg or a nearby town, your Google My Business listing will appear at the top right-hand side of the SERPs. Therefore it’s important to ensure that information like business name, address, phone number, website, services, reviews, working hours, etc., are filled out accurately and completely on your Google My Business profile.
To further increase your dermatology practice's visibility, consistency is key. Your importance increases as you convert your website from a one-time informational portal to an active blog to publish the latest industry information, skin care advice, and more. By regularly updating your website with relevant content that focuses on patients' interests and issues, you can build brand authority and establish yourself as an expert. This will help rank your practice higher in search engine results pages.
SEO is an essential component of your overall marketing strategy that can help your dermatology practice stand out in your local community and get noticed by potential patients. Using local SEO techniques such as accurate and consistent listings in online directories, focused keyword phrases, optimized Google My Business profile, and fresh content can improve the chances of your practice appearing at the top of the SERPs, which ultimately leads to increased website traffic and new patient inquiries.
Our Digital Marketing Team
